Your loyalty card lives in Apple Wallet or Google Wallet on their phone. Send reminders and offers to their lock screen. No app to download.
Most first-time clients never come back, usually because they simply forget. A card on their phone that reminds them changes that.
of first-time salon clients never come back
Meevo, 2025more return visits with a phone loyalty card than with a paper one
PassKit, 2024more visits reported by cafés and restaurants using phone loyalty cards
Regulars, 500+ venuesof smartphone users have downloaded an app only because they had to
Clutch, 2026Industry figures: Meevo Spa & Salon Industry Report 2025; PassKit industry report 2024; Regulars (Denmark, hospitality, 500+ venues); Clutch app fatigue report 2026. Fidelo’s own pilot numbers will replace these as they come in.
Four moments, one card. Tap through them, or add a stamp yourself and watch the phone.
No app is the point: 80% of smartphone users have downloaded an app only because they had to, and 72% of them were annoyed by it (Clutch, 2026). The wallet is already on their phone.
Paper cards collect stamps. Fidelo collects visits: it brings regulars back sooner, lets you message them when you have free slots, and shows you what it earned.
Eighty percent of salon revenue comes from clients who come back (Zenoti, 2025), and you never pay to win them twice. A card that shortens the gap between visits by even a week adds a visit or two a year per regular. One extra visit a month pays for Fidelo; the rest is yours.
On iPhone the card surfaces on the lock screen when a customer is near your shop. A regular passing on a quiet Tuesday sees your name and their stamp count without opening anything. On Android the same message arrives as a normal notification. The right nudge, in the right street.
Every card lets you send a short message straight to that customer’s lock screen. Fill a slow afternoon, announce a new stylist, double stamps for a week, wish a happy birthday. People read what lands on their lock screen; a social media post is easy to scroll past.
How many customers have your card, how many visits you stamped, how many reminders went out, and how many people came back after one. One page, no spreadsheet.
Start with stamps. Add points, a membership, VIP tiers, referrals or a treatment course when your business is ready for it. Swipe through them.
The classic, done right: one stamp per visit, the tenth turns gold. Best for one main service at one price.
For menus with many prices: facials, add-ons and retail all earn. Bigger bills earn more points.
Sell a package today and track it on the card: revenue in your account now, a reason to come back ten times.
Regulars climb tiers by visits. Status is the reward people talk about, and it costs you a priority slot, not a discount.
Every regular carries a code. A friend scans it, both cards get a stamp, and you get the cheapest new client you’ll ever find.
For treatment series: the card shows which session is next and reminds them before it’s due, so a course actually gets finished.
Three weeks after a manicure, four after a cut, the card sends a quiet note. Paper never did that. That is the difference between a regular and someone who meant to come back.
Swipe to see all →
Start free. Once more than 25 customers have your card, pick a paid plan. Each plan covers one shop, and you can cancel any time.
Swipe to compare plans →
For your first 25 regulars. No time limit, no credit card needed.
One chair or five: a full loyalty setup for a single location.
For busy salons and spas that live on regulars.
One card that works in all your locations, with one view across them.
Pay yearly and get two months free. A customer counts once they have added your card to their phone. We set up your card with you on every plan. Prices exclude VAT where applicable.
No. Apple Wallet and Google Wallet are already on their phone. They scan a QR once and the card is there. That matters: 80% of smartphone users say they have downloaded an app only because they had to (Clutch, 2026).
The card follows their Apple or Google account. Same stamps, new phone.
Every stamp is logged with the time and who added it. You see the list, and you can undo one.
It runs next to them, so there is nothing to connect. Stamping is one tap on any phone. If you need it linked to your booking system, tell us and we will look at it with you.
The customer shows the card on their phone. Staff open the Fidelo page on any phone, scan the card’s code and tap +1. Two seconds.
The card on their phone holds no personal data, only a card number. We never see your customers’ names unless you choose to add them. Delete anything on request.
One 15-minute call. Your card is live the same day, with a QR code ready to print for your counter.
Tell us who you are and we’ll build your branded card within a day. You get a link, tap it, and the card is in your wallet.
One founder, one inbox. Write, DM, or book a call and we’ll set your card up together.